Targeted Marget:
Women and Men age range from 20+. Mainly looking for a fit lifestyle.
These people are generally middle class income.
Most have some college degree
products they may be interested at GNC are vitamin pills, protein shakes, weight loss pill, etc.
I took the VALs survey as a GNC shopper
the results collected were achiever and experiencer.
i agree with these results. most shoppers at GNC are achieving a goal for their body. The secondary was an Experiencer type. i agree with this statement as well. Shoppers are experiencer to use our product and to proceed with life.
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